Sony shall transfer all of its active business accounts from throughout the world, with regard to its professional digital photo printer business, to DNP. The transfer of a portion of Sony's employees involved in the aforementioned business to DNP is also planned to accompany the agreement.
2. Purpose of Concerned Business Transfer
DNP commenced the manufacture of Dye-Sublimation Print Media* in the latter half of the 1980's. It currently supplies this print media for the printing of digital images taken by digital cameras and mobile phones with built-in cameras to professional printers used in photo stores and large retailers throughout the world, in addition to consumer printers.
The dry-printing method in which the photo printing of digital images is processed without the use of liquid developers as in dye-sublimation printing, has become increasingly prevalent, and the introduction of new applications such as photo books has expanded the means by which consumers can enjoy printing images. Following the conclusion of the agreement, DNP shall be able to succeed Sony's global customer base, thus enhancing efforts to strengthen and expand the company's digital photo printing business in this growing market.
While Sony has operated its professional digital photo printer business, employing the thermal transfer dye-sublimation method, for instant photo printing and photo IDs since 2001, it has decided to concentrate its efforts on select businesses that will enable it to further enhance the future competitiveness of its professional solutions business.
With regard to its professional printer business, the company shall now specialize in the medical-purpose segment, and continue efforts to strengthen the business.
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