Sony Redefines Home Entertainment with the World's First HDTV Powered by Google TV

The following information is true and accurate at the time of publication.
NEW YORK, October 12, 2010 - Furthering the company's leadership in the connected TV space, Sony today introduced Sony Internet TV, powered by Google TV -- the world's first television with the ability to watch HDTV, enjoy apps, and browse the Internet seamlessly on one device.
The combination of Sony's hardware and engineering expertise and Google's understanding of open software provides a unique user experience, merging multiple content sources in one easy-to-use interface. From broadcast to streaming video from the Internet, Sony Internet TV offers the ability to quickly search and watch content from wherever, whenever.
"Sony Internet TV is the world's first HDTV that combines the big-screen impact of television and full Internet search to deliver an unrivaled entertainment experience," said Mike Abary, senior vice president of Sony's Home Division. "Finally, you can seamlessly search your favorite TV programs and web sites on the same screen, at the same time."
"We are very proud to be the pioneers of this new entertainment category by delivering the world's first true Internet TV experience," added Bob Ishida, senior vice president, corporate executive, and president of Home Entertainment Business Group, Sony Corporation. "Sony Internet TV creates value by introducing new and compelling ways to enjoy a variety of content."
Featuring both integrated television models and a Blu-ray Disc™ player, Sony Internet TV is powered by Google TV.
It is built on the Android platform, runs the Google Chrome browser and includes a powerful Intel® Atom® processor offering the ability to quickly search across Internet and television content for easy access to entertainment and information.
The models also feature Dual View, allowing users to watch television while tweeting about what they're watching, checking their fantasy football scores, or finding related content on the web.
They also deliver a truly personalized entertainment experience with the ability to bookmark content for easy access and add applications from the Android™ Market (coming in early 2011). The models feature Sony's premium streaming service "Video On Demand powered by Qriocity™" as well as pre-installed apps including CNBC, Napster, NBA, Netflix, Pandora®, Twitter, and YouTube™.
The intuitive hand-held RF QWERTY keypad remote incorporating an optical mouse makes it easy to navigate content, type in search terms, and control the TV's user interface. Additionally, select mobile devices such as an Android phone, can control the TV with an app that will be available for download from the Android Market later this fall.
Built-in Wi-Fi makes it easy to connect to home broadband networks to access web content. Additionally, Sony Internet TV is ready for the future and is fully upgradable through system updates.
Sony Internet TV easily connects to select HD DVR devices from Dish Network to include previously recorded content in the search results and control DVR functionality from the set's user interface.
Sony Internet TV Line
Featuring four LCD HDTVs with Google TV built-in, the Sony Internet TV line includes the 24-inch class NSX-24GT1 ($599.99), the 32-inch class NSX-32GT1 ($799.99), the 40-inch NSX-40GT1 ($999.99), and the 46-inch NSX-46GT1 ($1,399.99).

Sony Internet TV Blu-ray Disc Player
The Sony Internet TV Blu-ray Disc™ player with Google TV built-in, NSZ-GT1 ($399.99), also allows users to enjoy all of the powerful features of Google TV on their existing HDTV.

Sony Internet TV and the Sony Internet TV Blu-ray Disc Player are currently on pre-sale at SonyStyle online store and BestBuy. They will be available for purchase at Sony Style on October 16 and at Best Buy shortly after.

Sony Internet TV product images can be found at http://news.sel.sony.com/en.

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SONY AND CONSERVATION INTERNATIONAL TO BRING NEVER-BEFORE-SEEN 3D WILDLIFE PHOTOGRAPHY TO BIODIVERSITY CONVENTION

Sony Corporation (Sony) and Conservation International (CI) have teamed up to bring compelling wildlife photography in 3D to over 14,000 delegates at the United Nations Convention on Biological Diversity (COP10) taking place over the next two weeks in Nagoya, Japan. The 3D images can be viewed at the "Sony 3D Kiosk" in the CI booth located at the Nagoya Congress Center.

Since 1995, CI and Sony have worked together to make global biodiversity accessible to audiences worldwide. This year, in addition to digital cameras, camcorders and editing equipment, Sony provided CI with NEX-5 interchangeable lens digital cameras with 3D capabilities to enable CI photographers to capture some of the first-ever 3D images. "We are proud that Sony's cutting-edge imaging technology is playing a meaningful role in CI's work surrounding the conservation of biodiversity by delivering rare photos and video footage of this beautiful planet to people all over the world," said Hidemi Tomita, General Manager of Corporate Social Responsibility, Sony Corporation. "We are confident that Sony, and particularly our 3D technology, will further contribute to the field of biodiversity conservation."

"We are thrilled to have Sony bring Conservation International's wildlife photography to life with their amazing 3D technology," said Yasushi Hibi, Vice President for Asia Policy for Conservation International Japan. "This new technology serves both as a tool for scientific documentation and as a means of raising awareness amongst viewers by vividly portraying the natural environment Conservation International aims to protect."

Using Sony's 3D technology, CI's President Dr. Russ Mittermeier and photographer John Martin traveled to Suriname's Central Nature Reserve - a protected area of the country that has rarely, if ever, been visited by humans in modern times. While there, Martin was able to photograph dense rainforests, often difficult to portray with traditional photography, in 3D significantly improving the image viewing experience. Because the forests of Suriname play an important role in mitigating the effects of global climate change, CI and Sony hope that bringing these 3D images to the conference will inspire attendees to support the conservation of biodiversity all over the world.

Sony's 3D technology was also used to capture still images of Brazil's biologically diverse area of Pantanal. The Pantanal is the world's largest wetland and has the highest concentration of fauna in the Americas. CI sent Brazilian photographer Luciano Candisani, who has a long history of working in the open plains of the Pantanal, to experiment with how 3D could portray life in the region with a fresh perspective. As COP10 attendees will see, the results are captivating. Sony and CI will continue to explore how 3D photography and video can help achieve conservation results.

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Sony commercializes world's first^*1 16.41 Megapixel "Exmor R™" back-illuminated CMOS image sensors for mobile phones

The following information is true and accurate at the time of publication.
October 7, 2010, Tokyo, Japan - Sony Corporation (hereafter, "Sony") today announced the commercialization of two new "Exmor R" back-illuminated CMOS image sensors with dramatically improved photographic performance including significantly high sensitivity and low noise. In addition, Sony will launch two new lens modules equipped with these image sensors, which also include the smallest and thinnest*1 model for mobile phones. This is also the first time that "Exmor R" is commercialized for the use in mobile phones.
*1 As of October 7, 2010
Lens modules: "IU081F" (left), "IU105F2" (right)
"Exmor R" back-illuminated CMOS image sensors:"IMX081PQ" (left), "IMX105PQ" (right)

Model NameShipment date (Plan)Sample priceType 1/2.8 16.41 effective megapixels
back-illuminated CMOS image sensor
"IMX081PQ"Type 1/3.2 8.13 effective megapixels
back-illuminated CMOS image sensor
"IMX105PQ"Type 1/2.8 16.41 effective megapixels*2
Lens module "IU081F"Type 1/3.2 8.13 effective megapixels*2
Lens module "IU105F2"*2 Based on the effective pixels of the image sensor

"IMX081PQ" is world's first*1 type 1/2.8 back-illuminated CMOS image sensor which realizes 16.41 effective megapixel resolution, and adopts the industry's smallest*1 unit pixel size of 1.12µm. "IMX105PQ" is a type 1/3.2 back-illuminated CMOS image sensor which realizes 8.13 effective megapixel resolutions for higher sensitivity and adopts a unit pixel size of 1.4µm. By embedding these highly sensitive sensors into mobile phones, including those without camera flash, users can capture high quality photos and videos even in low light settings.
Furthermore, Sony will commercialize "IU081F" and "IU105F2" compact auto-focus lens modules which include the two new "Exmor R" back-illuminated CMOS image sensors. These down-sized modules are suitable and efficient for mobile phones with relatively limited space and are equipped with high performance lens which maximize the image sensors' respective performances. "IU081F" is the industry's smallest and thinnest*1 auto-focus lens module (W10.5 X D10.5 X H7.9mm) and is equipped with the 16.41 effective megapixel*2 CMOS image sensor. "IU105F2" adopts the 8.13 effective megapixel*2 CMOS image sensor, and belongs in the industry's smallest and thinnest*3 size class (W8.5 X D8.5 X H5.67mm).
Through its proprietary fine pixel fabrication process technology, Sony will proactively continue the development of "Exmor R" which adopts the 1.12µm unit pixel size for mobile phones. Accordingly, Sony aims to address customer demand by providing appropriately small lens modules especially for smartphones with large displays and limited space for components.

About the realization of high resolution
"IMX081PQ" is world's first*1 type 1/2.8 back-illuminated CMOS image sensor which realizes 16.41 effective megapixel resolution, and adopts the industry's smallest*1 unit pixel size of 1.12µm achieved by the fine pixel fabrication process technology. In theory, when a unit pixel size is made smaller, there are also some issues such as color mixture among smaller unit pixels. Sony solved this problem by implementing a unique formation of photo diodes optimally designed for fine pixel structure to realize a CMOS image sensor with high resolution, high sensitivity and low noise.

About manufacturing
Since 2009, Sony has been mass producing "Exmor R" for Digital Still Cameras and Digital Video Camcorders on wafer lines (with diameter of 200mm) at Sony Semiconductor Kyushu Corporation's Nagasaki Technology Center. At the end of 2010, Sony plans to start the mass production of "Exmor R," including those for mobile phones announced today, at Sony Semiconductor Kyushu Corporation's Kumamoto Technology Center, on cutting-edge wafer lines (with diameter of 300mm). Sony already announced (September 1, 2010) the investment of approximately 40 billion yen in Kumamoto Technology Center to increase production capacity for CMOS image sensors.

About Back-illuminated CMOS image sensor "Exmor R"
Sony first announced the development of "Exmor R" on Jun, 2008. "Exmor R" has been incorporated in Sony's digital imaging products since 2009, and its use in other products has continued to expand. "Exmor R" CMOS image sensor features Sony's independently developed back-illuminated structure, realizing significantly higher sensitivity as well as lower noise. In this back-illuminated CMOS image sensor, light is directed onto the silicon substrate from behind, allowing light to be used with a level of efficiency not possible with conventional front-illuminated structures.

CMOS image sensor with the world's first*1 16.41 effective megapixel resolution for use in mobile phones. ("IMX081PQ")
--adopts formation technology used to create industry's smallest*11.12µm unit pixel Realizes high sensitivity and low noise through back-illuminated structure.
Adopts Sony's proprietary "Column-Parallel A/D Conversion Technique", providing each column within the sensor with its own A/D converter, achieving high frame rates of 15 frame/sec (in all-pixel scan mode) and Full-HD video taking capability.The industry's smallest and thinnest*1 lens module equipped with CMOS image sensor, lens and auto-focus functions in which the pixel structure and lens are optimally designed. ("IU081F")Approximately twice as sensitive as a conventional front-illuminated CMOS image sensor by combining back-illuminated CMOS image sensor and bright lens with small f-number. ("IU105F2")Equipped with 28mm wide-angle lens (35mm conversion) which is convenient for daily shooting.

4672(H)×3512(V)
16.41M pixelsDiagonal 6.5mm (Type1/2.8)
square pixelDiagonal 5.76mm (Type 1/3.2)
square pixel3-wire serial communication, I2C, serial data output, supports flexible input clock

Focal length (35mm conversion)

Based on the effective pixels of the image sensorCompared to CMOS image sensor with the same pixel count as of October 7, 2010Dimensions show width and depth excluding flexible printed circuits"Exmor™" and are trademarks of Sony Corporation.

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HID Global and Sony to form Alliance to <br> Create Contactless Smart Card Readers for the Global PC Market

Jointly Developed Global Laptop Reader Platform Will Include
Sony FeliCa™, HID Global iCLASS®, NFC and Other Widely Deployed Contactless Technologies

IRVINE, Calif. and TOKYO - October 11, 2010 - HID Global, trusted leader in solutions for the delivery of secure identity, and Sony Corporation today announced they have entered into a Memorandum of Intent for a strategic partnership to jointly develop an embedded contactless smart card reader platform for the global PC marketplace. The jointly developed platform will be designed specifically for laptop manufacturers and will encompass Sony and HID Global contactless solutions and a broad range of other widely deployed technologies while supporting specific regional and application needs.

The new embedded reader platform will support Sony's FeliCa contactless card technology, HID Global's iCLASS credentials, as well as other broadly adopted technologies. Furthermore, the reader solution will support applications based on Near Field Communication (NFC). Goals for the joint development, including a complete reference design and comprehensive developer support, are focused on minimizing product development requirements and speeding time-to-market schedules for PC manufacturers. Plans are in place to provide details and availability later this year.

"We are pleased to be working with Sony to develop a major new laptop-based reader platform for the contactless smart card market," said Dr. Tam Hulusi, senior vice president at HID Global. "This partnership leverages Sony's industry-leading contactless smart card reader IC experience with HID Global's widely deployed RFID technology for access control systems, extending the value proposition for contactless smart card credentials to the PC."

"HID Global is an ideal partner in Sony's drive to expand the use of contactless smart card reader technology, worldwide," said Izumi Kawanishi, Senior General Manager with Sony's FeliCa Business Division. "This partnership is an important element in our program to extend FeliCa and NFC technology into new markets in the U.S. and around the world, across a broad range of platforms ranging from cards to mobile phones and, now, laptop computers."

Deployed in Asia for more than ten years, Sony's FeliCa technology is used in approximately 67 million mobile phones in Japan, and more than 315 million FeliCa card chips have been shipped for transportation, electronic money and other applications, worldwide. FeliCa has been the basis for transportation access and merchant communities where customers can easily and rapidly purchase goods and services. This year, FeliCa's PC reader, which is also embedded in the remote-control unit of a TV, has exceeded 10 million units shipped. FeliCa microchips combine processing, storage and communications functions and comply with NFC standards. They provide a fast, convenient and secure all-in-one solution platform for multiple applications, including electronic pre-paid transactions, access, interactive signage and membership or loyalty rewards systems.

HID Global's iCLASS smart cards and readers deliver the convenience, affordability, reliability and versatility of proximity technology while enhancing security through encryption and mutual authentication. iCLASS technology for the jointly developed HID Global and Sony smart card readers will also be securely delivered via HID Global's Trusted Identity Platform™ (TIP) , which enables all end points in a system or network to be validated so that identity transactions between them can be trusted at any time, on demand.

HID and Sony are now discussing details of the partnership and finalizing a definitive agreement. With this partnership, HID Global and Sony will further expand their product solutions to increase the benefits and convenience of contactless applications globally.

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Regarding Transfer of Sony's Commercial Digital Photo Business to Dai Nippon Printing

1. Outline of the Agreement

Sony shall transfer all of its active business accounts from throughout the world, with regard to its professional digital photo printer business, to DNP. The transfer of a portion of Sony's employees involved in the aforementioned business to DNP is also planned to accompany the agreement.

2. Purpose of Concerned Business Transfer

DNP commenced the manufacture of Dye-Sublimation Print Media* in the latter half of the 1980's. It currently supplies this print media for the printing of digital images taken by digital cameras and mobile phones with built-in cameras to professional printers used in photo stores and large retailers throughout the world, in addition to consumer printers.

The dry-printing method in which the photo printing of digital images is processed without the use of liquid developers as in dye-sublimation printing, has become increasingly prevalent, and the introduction of new applications such as photo books has expanded the means by which consumers can enjoy printing images. Following the conclusion of the agreement, DNP shall be able to succeed Sony's global customer base, thus enhancing efforts to strengthen and expand the company's digital photo printing business in this growing market.

While Sony has operated its professional digital photo printer business, employing the thermal transfer dye-sublimation method, for instant photo printing and photo IDs since 2001, it has decided to concentrate its efforts on select businesses that will enable it to further enhance the future competitiveness of its professional solutions business.

With regard to its professional printer business, the company shall now specialize in the medical-purpose segment, and continue efforts to strengthen the business.

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Sony to expand 35mm large format sensor camcorder lineup<br> "NXCAM" HD camcorder under development, featuring E-mount lens system

Already a key player in the 35mm digital cinematography business with the highly acclaimed "CineAlta" F35 and SRW-9000PL for high-end digital cinema production, Sony has just strengthened its lineup in this category with the recent PMW-F3 announcement. In addition to this, with this new "NXCAM" HD camcorder now (still under development), Sony looks to further strengthen its position in the entry-level segment by providing an affordable yet highly capable professional solution for many applications including independent film, music video and corporate communications all looking for the cinematic look.

This "NXCAM" HD camcorder under development will be equipped with a Super-35mm equivalent sensor, a widely used film stock size in the film industry that is perfectly designed for capturing motion picture. This new sensor will have extraordinary performance in terms of picture quality and sensitivity, and is able to create rich "Bokeh" effect (beautifully defocused image) that is perfect for artistic story-telling in motion picture.

Thanks to the adoption of the E-mount interchangeable lens system that is identical to the "a" series NEX-5, 3 and "Handycam" NEX-VG10, the E-mount lenses will be compatible with this new professional camcorder. In addition, a very short flange back distance (the distance between lens mount surface and sensor surface) let various "a" A-mount lenses be mounted via a mount adaptor (LA-EA1). Furthermore, it is also possible to attach many other lenses using third-party mount adaptors*1. With such flexibility, users will be able to experiment with various creative expressions by exploiting the characteristics of different optics.

*1: Not all types of adaptors and lenses are guaranteed.

The recording format for this new HD camcorder will be AVCHD, a widely supported format by many non liner editing software vendors and the same format as HXR-NX5 "NXCAM" camcorder.
There is also a plan to implement 1080p (60p / 30p / 24p*2 or 50p / 25p) recording modes.
(MPEG4-AVC/H.264 compression will be used for these modes.)

*2: 59.94p / 29.97p / 23.98p respectively.

"NXCAM", "a" and "CineAlta" are trademarks of Sony Corporation.
"Handycam" is a registered trademark of Sony Corporation.
"AVCHD" is a trademark of Panasonic Corporation and Sony Corporation

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Blu-ray Disc™ honored with Emmy® Award for Technology and Engineering

Los Angeles, CA November 1st, 2010 – Panasonic Corporation, Royal Philips Electronics, Sony Corporation, and TDK Corporation will be honored with the 62nd annual Technology & Engineering Emmy® Award during the 2011 Consumer Electronics Show (CES) for their contributions to the Blue Laser Optical Systems for Consumer Playback which was announced by The National Academy of Television Arts & Sciences (NATAS) on October 25th. The development of the blue laser optical systems was fundamental for the distribution and recording of full HD content on optical discs at consumer price levels.

     Today, the Blu-ray Disc™ format is used by millions of consumers worldwide to watch their favorite feature films in the comfort of their own home. Since its introduction in 2006, over 1400 million Blu-ray™ pre-recorded discs, 188 million Blu-ray™ recordable/rewritable discs, 50 million Blu-ray™ players & recorders, 41 million PlayStation®3 units and over 25 million Blu-ray™ PC readers & writers have been produced.

     “Sony began development of blue laser optical technology in the late 1990s, realized the world's first high definition recording on 20GB optical media by using blue-violet laser, and has contributed greatly to the continuous development of the Blu-ray Disc™ format and the business by releasing a wide variety of Blu-ray Disc™ devices,” said Jun Yonemitsu, Chief Distinguished Researcher and Deputy Senior General Manager of Home Entertainment Development Div., Sony Corporation.  “We would like to thank the Blu-ray Disc Association (BDA) and everyone who worked together to make the format a success.”

     “Consumers appreciate the high quality that Blu-ray Disc™ delivers, so they can finally enjoy the full potential of their HDTV”, said Chris Buma, Senior Director Program Manager Standardization of Philips Electronics.  “And now, as the Blu-ray 3D™ format begins to take off, that potential is even greater.”

“Panasonic is proud to have developed so many of the key technologies introduced in the Blu-ray Disc™ format. These are not only optical disc technologies, such as Dual Layer 50GB discs, but also leading-edge audio visual technologies such as video compression, authoring and 3D”, said Shunji O'hara Executive Engineer, Corporate R&D, Panasonic Corporation. “It is a great pleasure to see consumers around the world enjoying an advanced AV lifestyle with Blu-ray Disc™ devices.”

     In anticipation of the high-definition television (HDTV) market adoption - Panasonic, Philips and Sony have been working on a blue laser optical system already since 1997. In 2000 the companies joined forces and initiated the Blu-ray Disc Founders in 2002, followed in 2004 by the Blu-ray Disc Association (BDA), in which all industry key stakeholders participated to successfully launch a worldwide standard for high definition content distribution.

     High storage capacity, new replication technology, advanced audio and video codecs, web connectivity and interactivity and new authoring systems were key innovations for Blu-ray Disc™. In addition to this, a recording system using recordable discs is another important technology of the Blu-ray Disc™ format. It allows consumers to record HD broadcasting programs in their home. It also provides high capacity storage for PC and professional usage. Since the early age of Blu-ray™ standardization, Panasonic, Philips, Sony and TDK as optical media manufacturers have been working on the development of recordable Blu-ray™ discs.

     “The Blu-ray™ recordable disc solution addresses the need for HDTV recording, storage for large data, “ said Hajime Utsunomiya, General Manager, SQ Research Center, TDK Corporation. "With the Blu-ray™ recordable disc, users leverage the benefits of capacity, speed, instant access and removability."

     The four companies will accept the Emmy® Award from the National Academy of Television Arts & Sciences at the award ceremony on January 6th 2011 during the CES in Las Vegas – Nevada.

*Blu-ray Disc™, Blu-ray™, Blu-ray 3D™ and the logos are trademarks of the Blu-ray Disc Association

*“Sony” is a registered trademark of Sony Corporation.

*”PlayStation” and “PS3” are registered trademarks of Sony Computer Entertainment Inc.

*All other trademarks or registered trademarks are the property of their respective owners

* Use of the trademarks and service marks of the National Academy of Television Arts & Sciences (“NATAS”), including the mark EMMY®, requires the prior express written permission of the National Academy of Television Arts & Sciences.

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Sony Ericsson reports third quarter 2010 results(PDF)

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Use Viral E books Article Marketing And Unique Article Wizard

It is a well known and widely accepted fact, that free ebooks are great for a viral marketing campaign. Viral marketing combined with article marketing is a good way to market your online business. Targeted traffic to your site rewards you with customers that buy. Viral marketing can be a profitable platform for years of revenue.
There are a few good reasons why this is true today and will continue to be true for the future.
1. Ebooks are not expensive to make and do not take long to set up. You can even combine articles that you have already written about the subject you are promoting and put them into an ebook.
2. If your ebook contains something people will want to share like humor or good information, you will have a good chance of reaching a large audience. People will pass along something that makes them look like they are in-the-know.
3. A great way to sell products other than the one you originally targeted. After all, isn't that the point of promoting your site?
4. Your reputation and credibility will be strengthened. It is your implied recommendation if you give a quality ebook and users pass it on to others.
5. It is a good idea to give the visitors of your website a free gift for subscribing to your newsletter. If your ebook contains material that people want to share, they will pass it along to to others and you will make money.
6. If you allow people to place an advertisement in your free ebook, they will give away the ebook to their web visitors or ezine subscribers.
7. Write articles about your product or service. Give people permission to reprint your articles on their website, in their ezine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
I recommend using Unique Article Wizard for distributing your articles. Every article you write will be turned into hundreds of unique articles and will be sent out all over the web for you to top ezine publishers and niche websites. Your articles will also be available for reprinting. Combine viral marketing and article marketing for a successful marketing campaign.
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Guerilla Marketing The Force Can Be With You

Guerilla marketing is a new term of art in e-commerce. The very id "guerilla' generates a strong reaction. The name is a propos because it describes well how effective this type of marketing program can be, properly applied. Webster's hasn't added this entry yet. To get a proper definition, you must refer to business sources. It means an unconventional promoting technique that grows with the application of time, energy and creativity. The whole premise is very different from traditional paid advertising campaigns.

This type of marketing is founded on an 'up close and personal' approach. It is often interactive. Audiences are targeted in unexpected places. The idea is to generate a buzz that is on the lips of all who hear about your message. Jay Conrad Levinson coined the term in Guerilla Marketing. He is renowned for his novel approach to the art of promotion and his ideas found many of the techniques now in play by celebrated internet gurus.

Levinson advises giving away free products , free 'tastings' of beneficial services and anything that will get positive attention. Levinson's ideas are applied by many of the top online coaches today. For example, relational marketing is Levinson-derived. The focus is creating unique content and building a personal connection with the targeted consumer. This means conversing or chatting if engaged on the web.

A considerable part of this type of marketing is its natural appeal for the new business owner. It is very user friendly and can be done by just about anyone. The playing field becomes level for the big guys and small newcomers as well.

The smaller enterprise develops a more personal relationship with their audience more than than corporate big wigs. This status can develop into a competitive advantage.

The relationship must be furthered by delivering quality whether in goods or by service. Poor follow through or low quality products will snap the precious connection that took concerted effort to build.

Levinson explains that approach as " In order to sell a product or service, a company must establish a relationship with the customer. It must build trust and support. It must understand the customer's needs...and (sic) deliver the promised benefits." Performance statistics are part of the process and must be regularly reviewed by every business. While the results are based upon building the psychological connections, the measurable factor is profitability.

Targeting or 'niching' your receptive audience is a focal point of the Levinson approach. It is difficult to build lasting connection when your net is cast too far and too wide. Recognize that your best referral sources are those with whom you have already built quality relationships. Make sure that your contact in interested in your message before you proceed. No hard sell. If you do, your efforts will prove wasted; it is just too easy these days to get clicked away. It is often possible that your target is not yet rip for your promotion. Keep motivation and interest high.

'Viral marketing' refers to the utilization of all of these techniques through social networks. For the network business owner working on line, it is their main course. It can be free! For the dedicated internet business owner, the guerilla marketing approaches can be constantly re-invented and applied.

Human ingenuity is all that is needed to surf the internet wave all the way to the shore!

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Subscribers Magnet And The Following Tips Can Boost Your Overall Site Traffic

Traffic is one important asset to your blog. If you don't get traffic, your opinion inside the blog won't reach other people. If you are participating in Google Adsense or CPA networks, you won't make any single profit without traffic.

These are some useful tips to encourage repeat visits and get your visitors to promote the blog.

1. Post quality content in your blog.

Content is the king. If you want to attract search engine traffic and build a lot of fans to your blog, make sure that you post lots of quality content. People like to read tips and how to do something. By posting such content, you can get more people to spread the words via viral marketing.

If you are busy to add new post sometimes, invite others to publish their articles inside your blog as guest blogger. You can also outsource the content writing to others but make sure the cost is affordable.

2. Add the social bookmarking widget.

Thanks to web 2.0 technology, sharing new sites and getting traffic is easier. There are several social bookmarking sites like Digg, Delicious, Stumble Upon and Reddit which are used by millions of people everyday.

If you are using Wordpress, you can add social bookmarking plugins like Bookmark Me plugin. This one will add a widget in your blog which allows the visitors to add your site into their favorite social bookmarking accounts.

3. Collect lots of visitors' emails.

Email marketing is a powerful traffic tactic. It can encourage repeat visits, viral marketing and repeat buying from the same person. No matter how good your content is, many people will forget about the website once they leave. However, if you grab their emails and send them useful articles, reports and link to useful blog posts, they will keep coming back.

You can also get more visitors by telling readers to forward the email messages to their friends, families and anyone they know inside Facebook website. If you send them free eBooks, give them permission to share the eBooks in their website. This will give your website more exposure.

One powerful plugin that you need to use for this purpose is Subscribers Magnet from Maxblogpress team. This plugin will display opt-in form in several critical spots that reminds the visitors to sign up into your list.

4. Encourage them to tweet your post.

Twitter is one hot social media these days. Many individuals, bloggers, marketers and webmasters share their favorite website links to the Twitter followers. If you want to get more exposure, add Tweet This plugin inside your blog. This will remind the readers to tweet the post if they like it.

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Bookmarking secrets

There are many ways to spread the word about your blog and all the effort you put into making it the best. Few compare to social bookmarking when it comes to reaching a wide audience of enthusiastic readers quickly.

First, social bookmarking drives traffic. The type of people who participate in social bookmarking websites are looking for interesting things to read, vote on and comment on. There will be a target audience just for your blog.

One of the wonderful things about social bookmarking enthusiasts is that they are voracious content consumers. That means that they will return and read future posts of yours. Some of them might even submit your blog posts to share with others across numerous social bookmarking platforms.

Second, social bookmarking helps you build better search engine rankings in two ways. One, because the links from social bookmarking websites are fairly valuable, especially if your content gets voted to the home page. Two, because other bloggers who frequent social bookmarking websites will often build on your ideas in their own blog posts and link back to your post.

What social bookmarking websites should you use?

The most important social bookmarking communities are...
- Delicious
- StumbleUpon
- Digg
- Reddit
-Propeller
- Yahoo Buzz
- Mixx

There are also some worthwhile niche social bookmarking websites...

- BizSugar (for business-related posts)
- Tipd (for finance-related posts)
- Tipbo (for any post with tips in it) - Zoomit Canada
- Sphinn (for SEO-related posts)
- PFbuzz (for finance-related posts)
- MMO Network (for money-making posts)

There are many more, but these are all good. Here are 5 tips to promote your blog posts at these sites.

ONE: Make it easy for your readers.

Make it for your readers to social bookmark your pages. Add social bookmarking links to the end of each post.

TWO: Bookmark your own posts.

This is so very important. The whole value in the links and in the eyeballs that see your submission is in getting voted to the home page. You can't do that without great content and a stellar reputation and network amongst the membership. If you build that network, you'll reap the rewards.

THREE: Participate.

Be active on these social bookmarking websites. What do I mean by active? Well, at very least don't be a hit-and-run submitter. Once you have submitted your own post, make a point of voting for several others that you like and leave a comment. Regulars on the site will recognize the people who vote for and comment on their submissions...and those who do not. If you repeatedly ignore their submissions, why would they pay attention to yours.

FOUR: Don't spam.

OK, this seems to be a no-brainer, but too many people miss this. Social bookmarking is for sharing pages that will be of interest to people. Generally, these are informational. Submitting a home page is considered spam at any of the significant social bookmarking websites. So is a product page or any page about your company. News, opinion, strange facts, cute or wild photos - these are all good content. And make sure to stay on-topic; don't submit a hair replacement article to Tipd or Sphinn, for example. Study what has already made it to the home page on a social bookmarking site, and you will know what will fly there.

FIVE: Make the title sing.

Chances are you've already come up with a snappy title for your blog post. If so, you might want to just use that title when you submit to social bookmarking websites. On the other hand, it is worth reading carefully what works and what doesn't at each site. You probably need a longer title at Reddit. You might need a shorter title at Digg. You might need to emphasize the financial aspect at PFbuzz. But make sure the title is optimized to lure people in with curiosity.

There you have it - the top five tips to make social bookmarking drive traffic to your blog.

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Social Media Tactics For Hotels

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Gail Leino

Submitted 2010-05-27 09:35:44
Hotels should be more involved in social media because their business will greatly benefit from it. Social Media keeps growing in importance, not only as a means for interacting with customers, but also as it impacts organic search and ranking of the hotel. Hotels that take advantage of this trend may see major returns as far as online placement and revenue are concerned.

But how to boost social media and assess the ROI in the hotel industry? Be it a passing craze, as some people argue, Social Media is today the fastest growing component of Internet Marketing as far as new users are concerned. Facebook boasts more than 250 million users and 120 millions log in every day. Even though at first Facebook was considered to be a toy for teenagers and college students, now, according to facebook.com, two thirds of its users are out of college, while the fastest growing demographic segment is people over 35.

Social media allows you to establish a straightforward connection with your customers in a way that previous media was unable to. You can initiate a one-to-one relationship in which you may get repeated feedback on how your customers are picking up your marketing messages and products.

With Social Media you can establish yourself as an authority in your niche market and by means of blogs, twitter, facebook, etc you can also establish yourself as an expert in your specific destination. People prefer to buy from experts and also are more likely to follow experts on their blog posts, tweets etc.

Customer reviews and user-generated content determine hoteliers' notion of Social Media. While consumer reviews are particularly crucial and a potential profit for hotels receiving good reviews (just as the opposite is a penalizing), Social Media goes beyond just that into numerous other social media channels.

Indeed, social media optimization is the new thing of internet marketing. Today, Search Engines dedicate high relevance to businesses linked through various social media channels and the result is higher ranking in search engines, and thus more internet visibility.

But what is the best way for hoteliers to do Social Media Optimization? These strategies are useful for hotels that do not already have a Social Media approach and wishes to experiment in Social Media without a big investment. The major Social Media goals for such hotels may include:

1. User-Generated Content Channels like Trip Advisor 2. Facebook Profile 3. Twitter profile 4. YouTube video channels 5. Flickr photo profile 6. Myspace profile 7. A Blog in which you may add specials and any recommendations on what to do in your destination.

It's easy for a hotel to set up these channels without the help of an expert or alternatively employ a company that can do that. At any rate, here are a few points that need to be taken into consideration while opening up these profiles:

1. Channels need to be tagged with suitable keywords 2. Channels need to have a link to your hotel website and vice-versa. 3. Interlink the channels through a plug-in so that the content you upload in one platform is mechanically loaded in the others. The benefit of interlinking is that a post on your blog automatically goes to Facebook and Twitter. Any pictures posted on Flickr automatically show up on your Facebook and Myspace profiles, etc.

What can you do after all those channels are set up? The most important thing in Social Media Optimization is being actively involved in these channels and start conversations. These conversations might be initiated in two different ways:

1. User generated Content: hotels should track the reviews posted on a weekly basis and respond whenever interventions require a follow up. Even an initially negative review about a hotel can be turned into a strategic marketing pro with the proper response from the management.

2. Social Media Channels: channels such as Facebook, Myspace and Twitter let hoteliers to be part of a community that shares common interests. Being part of these groups allows the hotel to interact continuously with the group and acquire relevance in the field. For instance a hotel can:

Join communities that share interests, such as destination, golf, beach, mountains. - Discuss any initiatives of your property, like pet-friendly, environmental programs, etc. Talk about the activities that can be done in your destination, an attraction, an event, anything interesting going on in your city. If there is a conference or an event in the area, join their social media group and offer specials and packages for that event. Make a photo album of the hotel, and keep the pictures updated on flickr, facebook. Post videos on youtube or facebook, etc.

After having started getting involved in the Social Media world and having seen reasonable success through the initial strategies, hotels can try more focused actions, advanced steps to venture deeper into the world of social media. In order to proceed with more aggressive strategies, hotels should track the success of their social media strategies. How to do that?

- By tracking the hotel's social media buzz. Milestone, for example, has recently launched eBuzz Connect, a Social Media Management System targeted at the hospitality and travel industries which manages online reputation and social media channels from an integrated single interface. This, and many other tools available in the market allow to identify what people are saying about you on different channels and track your performances month over month to determine whether the social media strategies are effective.

By measuring the Return On Investment revenues, website leads and revenue generated

The ROI from social media channels is more difficult to trace if compared to the social media buzz. The conversion from Social Media Marketing strategies takes on different channels: from the social media channels, for example, a client will book on a hotel website or on the phone although they might have found the hotel on Facebook or on Twitter. The best method to track the conversion from social media channels is to measure the leads (website traffic) created from the social media channels. This is easily accomplished using basic website analytics tools. Using conversion ratios, you can get a fairly accurate estimate of the ROI from your social media channels.

Furthermore, to measure the ROI and efficacy of the social media strategies the hotel can watch the impact of social media optimization on its search engine results. Just type your hotel's name on the search engines: after the first couple of results which should be your hotel website, you should find listings from the third party affiliate sites. With insistent social media optimization, you should see that universal search results will help your hotel's social media channels increase in importance in the results pages. This ensures that all the leads come straight to you and is an indicator that your general search engine recognition is rising.

Although the techniques mentioned above are less objective than measuring conversions from paid search advertising or banner advertising, these arrangements give hotels a good idea of the returns and effectiveness of the social media campaigns. In the future, technology will offer more accurate ways to measure social media efficacy.

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Landing Pages And Social Marketing With Facebook

If you have a product or service that you want to sell locally or globally Facebook may just be a great start! Consider that fact that Facebook has 100's of millions of members positioned around the globe. When done right, face book is an incredible tool to help promote your business or service or generate leads.

Try these suggestions to improve your presence on Facebook:

Setup a Business Fan Page.

Not a lot of businesspersons are aware that you can actually create a business account on Facebook. For instructions on how to do this, visit http://www.facebook.com/advertising/?pages.

It is different than a personal page. A business page can be restrictive in the information it has, but it allows you to manage, create, and keep track of your Facebook advertising campaigns. You can develop a personal profile also that is more suitable for your business.

Combine different applications.

Do you have a blog that is hosted on platforms such as Wordpress or Blogger? Perhaps you have your own Twitter or Plurk account, you can integrate all of these different applications right into your profile so all updates will be added to your page. You can use this method so you don't create duplicate content. You do want to be very careful how often new information is added to your profile, so you don't become annoyed by too many Twitter updates, for example.

Use your e-mail for contacts

Facebook lets you look for contacts directly from your e-mail accounts. This is better than randomly choosing people from a website. Your contacts have already at one point in time contacted you and they at least have a certain level of awareness for what type of service you provide. It is easier to build credibility among strangers when you are surrounded and supported by your friends and associates. Then your contacts may refer their contacts to you and their contacts. This never-ending method is called Viral Marketing and can be a very powerful tool.

Choose a keyword-rich URL.

You can create a very specific URL for your page through http://www.facebook.com/username. This is an opportunity to develop a keyword-rich address for your business, you could even use your official name of your enterprise. The point is to get indexed by Search Engine Results Pages, so you want to make sure that search engine users can immediately see and click on your link when they look for information about your business.

Make sure of your Landing Page

A landing page is important on Facebook for two reasons:

First off, when you use Facebook ads, you want to have a landing page, or a site to send the users that click on them to. Second, you will be able to add links to your own profile.

To make sure your landing page will attract users and that you can easily manage your content, you can utilize many different templats at Ad2Action

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[UPDATE] Interviews with Engineers OLED "Super Top Emission"

"XEL-1" --- the world's first* OLED panel TV. OLED panels are noted for being extremely slim (thanks to self-emitting luminescence), and for boasting high contrast and rapid response times. However, Sony's task was to develop a technology that would add the key feature of stunningly advanced picture quality. "Super Top Emission" proved to be that technology. How did this technology come about? We took the opportunity to talk to its developer.
* As of October 1, 2007, based on Sony research.

The development of OLED was a series of challenges and discoveries. When problems emerged, there were no precedents, and everything depended on the efforts of the development team. Ultimately, the beauty and advanced potential of OLED was what led me to strive for commercialization of this technology.

The main merits of OLED are:

The panel is self luminescent, offering a wide viewing angle and high contrast.No backlight is necessary---making it possible to create panels far slimmer than LCD-supported panels.Rapid response time means no motion blur.

Top emission and bottom emission are the two main light emission methods for OLED and each is based on a different structure. In the bottom emission method, the structure causes light, generated by the organic material, to travel downward toward the TFT backplane substrate. However, the presence of opaque pixel driver circuits on the backplane partially block the light. By contrast, with the top emission method (the method used by Sony), the structure causes light to travel to the "top" side with no interference from the TFT circuits. When Sony launched full-scale OLED development in 1999, bottom emission was the dominant method due to its comparatively easier manufacturing process. Manufacturing for top emission had proved difficult, and research had not advanced.

Furthermore, the dominant type of OLED display at the time was the passive matrix type. Here, the electrodes which sandwich the film of organic material are strips, with the anode strips arranged perpendicular to the cathode strips. In the passive matrix type, voltage is applied to each strip, causing the organic material to react by emitting light. Thus, this type of OLED display was not suited to achieving the kind of high resolution exhibited by today's TVs. To realize a viable OLED TV, it was necessary to develop active matrix types, where each pixel is supported by an individual TFT circuit for emitting light.

From the outset, Sony was intent on developing OLED panels to be used in TVs. If these TVs were to carry the Sony logo, they would have to be of higher resolution and more advanced in terms of picture quality compared to conventional displays. The decision was therefore made to pursue development of the more difficult active matrix type via the top emission method.

Our first challenges centered on selecting raw materials for the cathode and anode electrodes, and establishing a production process. This was a tale of trial and error, but we finally confirmed the best materials and production process.

The next step was developing technology to enhance color generation. OLED panels at the time showed changes in color if viewed from an angle. Green turned to orange when viewed from one angle and to yellow when viewed from another. This was due to the "microcavity structure." Resonance occurred within the light-emitting part of the OLED, and the wavelength of the selected light would change. This in turn led to a change in color perceived by the human eye.

With the microcavity structure, colors easily change based one's angle of vision. For this reason, the microcavity structure was developed for projector use rather than "direct-view" TVs. To determine whether the microcavity structure could be used for OLED TVs, I made my own simulation software program and continued testing. Ultimately, we found an optimal device structure where color did not change even if the angle of vision was altered.

Many challenges remained. Our struggles to achieve high contrast were being thwarted by ambient light reflected by highly reflective film on the bottom of the OLED panel. Reflection of ambient light turned a once beautifully deep black to a much lighter hue. At the time, a circular polarizer was used to prevent the reflection of ambient light. Although this was effective, it also reduced the amount of light emitted from the OLED by about 40%. I found that a combination of the microcavity structure and color filters proved highly effective in reducing ambient light. The microcavity structure reduced the reflective nature of the generated color, while the color filters suppressed other forms of reflectivity. However, initially many engineers were doubtful that color filters would be as effective in OLED as they had been in LCDs in terms of color reproduction. While LCDs utilize backlights, OLED panels are self-luminescent which raised questions as to whether filters could be effectively utilized. Nevertheless, when we switched on a panel fitted with built-in color filters, we saw a dramatic improvement in contrast. In addition, the panel showed a two-fold increase in brightness compared to panels using circular polarizer. This was the start of Sony's unique Super Top Emission method.

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