If you have a product or service that you want to sell locally or globally Facebook may just be a great start! Consider that fact that Facebook has 100's of millions of members positioned around the globe. When done right, face book is an incredible tool to help promote your business or service or generate leads.
Try these suggestions to improve your presence on Facebook:
Setup a Business Fan Page.
Not a lot of businesspersons are aware that you can actually create a business account on Facebook. For instructions on how to do this, visit http://www.facebook.com/advertising/?pages.
It is different than a personal page. A business page can be restrictive in the information it has, but it allows you to manage, create, and keep track of your Facebook advertising campaigns. You can develop a personal profile also that is more suitable for your business.
Combine different applications.
Do you have a blog that is hosted on platforms such as Wordpress or Blogger? Perhaps you have your own Twitter or Plurk account, you can integrate all of these different applications right into your profile so all updates will be added to your page. You can use this method so you don't create duplicate content. You do want to be very careful how often new information is added to your profile, so you don't become annoyed by too many Twitter updates, for example.
Use your e-mail for contacts
Facebook lets you look for contacts directly from your e-mail accounts. This is better than randomly choosing people from a website. Your contacts have already at one point in time contacted you and they at least have a certain level of awareness for what type of service you provide. It is easier to build credibility among strangers when you are surrounded and supported by your friends and associates. Then your contacts may refer their contacts to you and their contacts. This never-ending method is called Viral Marketing and can be a very powerful tool.
Choose a keyword-rich URL.
You can create a very specific URL for your page through http://www.facebook.com/username. This is an opportunity to develop a keyword-rich address for your business, you could even use your official name of your enterprise. The point is to get indexed by Search Engine Results Pages, so you want to make sure that search engine users can immediately see and click on your link when they look for information about your business.
Make sure of your Landing Page
A landing page is important on Facebook for two reasons:
First off, when you use Facebook ads, you want to have a landing page, or a site to send the users that click on them to. Second, you will be able to add links to your own profile.
To make sure your landing page will attract users and that you can easily manage your content, you can utilize many different templats at Ad2Action
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